10 Effective Tips to Write Perfect SEO Optimized Blog Posts
Every blogger who write blog posts or articles want massive traffic or audience on his/her website. There is no reason to write posts, if there is no reader of it. To get traffic on our posts we usually submit our blog content to search engines. But just submitting to search engines is not enough to get traffic for long term or even sort term. We need to make our blog post search engine friendly to get higher ranking in search engines. To make our post SEO friendly, we need to optimize the content in way that search loves to rank. Hence, Search engines are usually main sources of traffic for any blog and that’s why we need to take care about SEO of our blog articles. So, today in this article I’m going to share some easy and effective tips for writing SEO Optimized blog posts or articles. However, I’m not an SEO expert, so I am sharing only those tips which I use to optimize my blog posts for search engines.
10 Effective Tips for Writing Perfect SEO friendly Blog Posts:
1. Post Title and Meta Title:
Post title and post meta title both are different things. Post title is name that tells users what a blog post is about. So, you should try to make it eye-catching to attract more users to your post. Your post title should look unique and effective. Don’t write titles that misguides peoples. Post meta title is what search engines show in search results. If you don’t write post meta title then your post title will be considered as post meta title. It will be better if you include your focused keywords in post title. You should try to keep to keep post title and meta title length between 40-70 characters. Because search engines show maximum 70 characters length title in search result. So, It will be good if you keep post title not so long and not so short.
2. Meta Description:
Meta description is a line of text that is shown just below your post title in search engines. Meta description is used to explain the content of the post. It is like preview of content which helps in attracting more visitors to your post. Meta description plays very imporant role in search engine ranking of your article. Maximum characters allowed in meta description are 156-160. You have put your focused keywords and description about post in 156-160 characters limit. By writing an attractive meta description, you can increase your website click through rate in search engine. If you don’t put any meta description in your posts then search engines will pick some random text from your post and show it in search result. Almost all WordPress SEO plugins allows you to add meta description.
3. Post Permalink or URL:
By default WordPress create permalinks using post title text, which contains lots of stop words like “To”, “Of”, “in” “a” etc. So, we need to delete those stop words from our post link to make our post link short and clean. And don’t forget to put your focused keywords in your post permalink. Also almost all SEO plugins recommends to add focused keyword in post link. You can skip this step if you don’t like to change link of your post. It doesn’t help much in SEO of your post.
4. Image ALT Text:
Alt text (alternative text) is used to tell users about the contents of images. Also alt text shown in some situations when the image is deleted from server or not available, and when user disabled images in their web browser. Google and search engines uses image names and ALT tag to index images. We can drive lots of traffic to our website using images. So, we need to take care of the format images title and alt tags. When naming an image, don’t use names like image 1.png, image2.png etc. Keep the name of images related to image itselt. Also gives your images name like this “tips-to-write-seo-optimized-blog-posts.png”. There are many plugins available that do this work automatically or you can do this optimiztion manually from your WordPress post editor.
5. Interlinking Old Posts using Anchor text:
Interlinking is one of the most important part of on-page SEO. Interlinking means adding or linking related old posts links in your current post. It helps in increasing page views and reducing bounce rate, because if user see a related link to same topic then he will surely click on that link to get more info about the topic. It also plays important role in indexing and ranking your posts higher in search engines. Interlinks are also counted as backlinks for old posts. Anchor text technique is recommended technique to interlink your old posts. Anchor text is the clickable text or a hyperlink text that can be used to open target link. So, you should interlink old posts in your new post get SEO advantages.
6. Heading Tags ( H1, H2, H3, H4, H5, H6):
The headings structure of your post is another important aspect of on-page SEO. By using proper Heading tags, we can give a well organised structure to our posts and tell users which part of your post is important. There is usually H1 tag is used for post title. It is recommended to use only one H1 heading in any post. If you want to add more heading in your posts then you should use h2, h3, … subheading tags instead of h1 tag. You should also include your keywords into heading tags. Heading tags also helps you to divide long post into many parts. So, it’s good idea to use heading tags while writing content or a post.
7. Content/Article Length:
One thing you should keep in mind while writing an article is that the longer the post, the better chance to rank the post higher in search engines. If you thing I’m wrong, then go to any search engine and search for any query there. Then open and checkout first 10-20 searches there. I’m sure there will be atleast 1000 words in those first 10-20 search results. So, it will be better if you keep minimum length of post in between 800-1000 words and don’t write post with less then 300 words. Maximum length of a post should not be more then 5000 words.
8. Keyword Density:
According to Wikipedia Keyword density is the percentage of times a keyword appears on a web page or blog post compared to the total numbers of words on that page. Keyword density is used by search engines to determine the main topic of a webpage. It will be good if you don’t repeat a keyword so many times in a small post, if you do it then it will be considered as spam. So, you should maintain the density of keywords in between 0.5%-2% of total words. For example, if you article total lenght is 300 words then you should put the keyword maximum 2-6 times.
9. Use Long Tail keywords and Latent Semantic Indexing (LSI) keywords:
Long tail keywords are more specific and less common keywords. Long tail keywords include two or three short keyword phrases which are very profitable to your post SEO. Longer keywords phrases are much easier to rank then short keywords. So, use of long tail keywords can help you to rank your post higher easily.
LSI or in simple SEO terms Latent Semantic Indexing keywords are the related words to main keywords. If you reached the maximum keyword density for your focused keyword in your post then you can use the related keywords instead of main keyword in your posts. Using these keywords can also helps you to rank in related search queries also. To find the LSI keywords you just need to go to Google or any other search and put your main keyword in search bar. Then, scroll down you will see related search queries there. These queries are actually the LSI keywords.
10. Outbound Links to Your Sources or External Websites:
Outbound links are those links that targets to another specific page or website. It helps you to increase the trust and quality of your website which is good for your blog’s SEO. Link only those blogs or websites which are related to your blog niche. Also you can link some popular and trusted websites to increase your domain trust value and moz rank. Avoid adding too many outbond links and also avoid adding outbound link to lower quality websites. They can affect your blog’s SEO badly. So, it’s a good idea to give links to your sources and trusted external websites.
That was everything that I personally use to make my blog articles SEO optimized. After doing on-page optimization using above tips you can go for off-page optimization. Because on-page and off-page optimization both are important to rank posts higher. If you have any question related to above article then don’t hesitate to ask through comments. And if you like this article then please don’t forget to share this post with your friends.