A Premium Domain is a domain name that is already registered and owned by someone, but is not up for sale. Prices for Premium Domains range from a few hundred to a few thousand dollars depending on the specific domain and current market influences. These domains have a higher perceived value than most, including available, unregistered domains. This higher value comes as a result of the domain being short in length, containing common words or providing a more memorable web address.
Most of the time, when someone searches for a domain name, they are looking for something specific. The problem arises when they don’t find that perfect domain name. In this scenario they are left with two options: settle for a domain that isn’t quite right or walk away disappointed. In the first case, you might still get the sale, and the customer might still purchase some additional services from you like a hosting package, or email. But in the second case, you’ve lost not only the domain sale, but also any potential additional sales of services. Offering Premium Domains to your customers is one way to help them search for and find the right name, and complete the sale.