High Rankings Advisor
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The High Rankings Advisor is an informative and witty, free email newsletter with over 25,500 subscribers, written by Jill Whalen. Jill keeps no secrets when it comes to search marketing and optimizing sites for high rankings. If you read each issue of this SEO newsletter and follow through with Jill's advice, you will see your search engine traffic and conversions soar just like many readers before you.
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Today's article is a bit of a rant based on my recent flight to Florida, but don't worry, I do tie it into website marketing, so bear with me!
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Are You Ignoring the Cries of Your Website? - While traveling by plane to Florida to visit my grandmother for the holidays, we were sitting next to a couple with 2 small children, probably around 2 and 3 years of age. We expect a lot of children during holiday travel, and typically it's not that big of a deal. With this family, however, it was a different matter.
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| Google AdWords Best Practices - Stuff You Might Like - The Search Engine Marketing New England (SEMNE) organization's next event is on January 27th, 2009, at the Newton Marriott in Newton, MA from 6:30 to 9 p.m. Network with other search marketing enthusiasts and learn about Google AdWords best practices from Malinda Gagnon, an account manager and traditional media specialist at Google, Inc.
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| | Upgrade Your Copywriting Course - Stuff You Might Like - Karon Thackston’s 5th edition of her famous copywriting course is hot off the presses! If you bought your copy of the course more than 30 days ago you can purchase an upgrade to the 5th edition for only $29!
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| Picking Up Where Another SEO Left Off - Advanced Forum Thread of the Week - Forum member "Say Yebo" was putting together an SEO proposal for a potential client who wanted to know if the project would be different because they had already done some SEO stuff.
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| | Advisor Wrap-Up - So did you get any time off during the holidays? We had a really good time in Florida for the 5 days we were there. The weather was half good, half bad, but their "bad" is way better than winter in New England, so it was fine.
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It seems that everyone is gearing up for the holidays. Lots of folks on vacation already and more coming up. We've been surprised at how busy it's been even in the midst of all that is going on. It's a good kind of surprise, though. :)
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Setting Realistic SEO Expectations - In 2005, when I originally wrote the article below, I thought by the time 2009 approached, things would have changed. Yet many businesses continue to have unrealistic expectations of what an SEO campaign is all about. We've had a number of calls to our office recently from companies who continue to be hung up over one specific keyword phrase, with no interest in branching out to others. Surprisingly, I changed very little of the content of this article because the message is still as valid as the day I wrote it.
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| Karon's Updated Copywriting Course - Stuff You Might Like - Karon Thackston is nearly done with the 2009 edition of her highly acclaimed copywriting course. It's jam-packed with new information and she will be increasing the price accordingly.
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| | 24-7 Press Release Discount - Our friends at 24-7 Press Release have provided a special coupon code for High Rankings Advisor subscribers for $30 off their $89 press release package.
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| PageZero Paid Search Seminar - Our other friends at PageZero (Andrew Goodman and Mona Elesseily) are holding their paid-search seminar on February 3, 2009, in Toronto.
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| | Optimizing a Local School Site - Advanced Forum Thread of the Week - Forum member jass_blink is looking for tips on optimizing a local school website.
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| HRA Wrap-up 246 - I'm writing this from New York City, where I came for just a day to hang out while my husband is attending a conference.
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I hope all of our American friends enjoyed their Thanksgiving and the resulting time off. I had a good mixture of family, food, drinks, Twitter and even a little catching up on work-related things. In fact, I got our new website marketing workshop info and registration all up and running.
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A Common Pitfall for E-commerce Home Pages - As president of the Karon Thackston fan club <grin> I'm pleased to present another guest article from her about avoiding a common copywriting pitfall. I also wanted to let you know that she has agreed to teach our half-day copywriting workshop on April 2, 2009.
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| When Should Site Sections Be Separate Sites? - "I'm just about to launch a new site. It should really be 3 sites but the client talked me into making it one or the deal was off. It's for private sales of cars, property and boats. It also has a business directory for each section. The sections are in subdirectories rather than domains for easy maintenance."
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| | Articles and Interviews - Stuff You Might Like - I wanted to point you to my last couple of articles over at Search Engine Land in case you missed them.
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| "How to Viral Market" Webinar - Stuff You Might Like - The folks at MarketingSherpa have been busy! They are hosting a webinar training event around their new "How to Viral Market" toolkit.
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| | HRA 245 Wrap-up - Pompano Plans - We made our travel plans for Pompano, FL for the week of Xmas to visit my grandmother again. (For those keeping count, she's 100 years old.) I'll be in that area from Monday to Friday of that week, so if you live around there or are visiting, let me know and we can try to plan some sort of meet-up.
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We received some questions at the end of the webinar last week, so I decided to answer a few here, along with answers to other questions I received during the past few weeks. Don't forget that you can also get your SEO questions answered by using our newsletter question form. | |
Organic SEO or PPC? - If organic SEO is so important, why are we being sold on PPC as most important by PPC trainers? Why is there less about organic SEO?
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| Which Is More Likely to Be Clicked? - Is someone more likely to click on my organic or paid search result if they appear side by side?
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| | Penalized for Buying Links? - In Google's Webmaster Tools there is a section where you can submit someone you think is buying links. Here is what I don't understand – can Google really penalize you for purchasing links?
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| Shutting Down a Site - I work for a nonprofit that since 2000 has been operating an e-commerce website to provide emerging artists with a web presence. It has earned a toolbar PageRank of 5, thanks to some decent inbound links. Due to a variety of things, the parent company of the website has decided it's time to shut the site down.
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| | Search Marketing Benchmark Webinar Recording - The High Rankings / MarketingSherpa free webinar that was held last week was a huge success!
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| How to Prevent Affiliates from Driving Up PPC Costs - Advanced Forum Thread of the Week - "Our client has affiliates that want to bid on many of the same keywords that we are bidding on. How can we manage this so that the affiliates don't drive up our cost on PPC?"
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| | HRA Wrap-up 244 - Had an awesome time at PubCon last week catching up with many old friends. I found it pretty cool to hang out with some of the same folks I hung out with at my very first conference back in 2000!
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