Step 3 Search Engine Optimization
Getting a Better Search Engine Rank
Getting your site highly placed in search engine results for given search terms is the purpose of search engine optimisation (commonly called SEO). SEO can mean the difference between a small, barely profitable or visible website, and web page success.
Being listed on the first page of a search engine’s results can mean a huge increase in click-through rates and income.
We show you exactly what to do to (and what not to do) to achieve a
higher search engine rank. Resources included.
For your FREE copy of the
Search Engine Optimization Tutorial
REGISTER BELOW
This a very brief description of the Topics the tutorial covers :
Introduction
SEO can be divided up into 2 parts - Internal and External. The techniques applied to your own website are Internal. Incoming Links are external.
Keywords
The word or phrase that people type into a search engine to find what they are looking for. Once researched and identified, keywords can be used in page titles, content, headings, descriptions, text links and metatags. They can determine your domain name, and be used as the basis for promotions, advertising and marketing.
Knowing the demand is a good start to finding keywords, and to see how popular they are, it is crucial to also determine how many sites SUPPLY those terms. A RATIO can then be worked out, that will give you an idea of how profitable using a keyword could be.
FilterWords
Certain words are filtered out of search terms.
Where To Use Keywords
Strategically placed in your content, in the metatags, etc
MetaTags
Keywords placed on your HTML page for title, description and more, that the search engines read. We show exactly how to do this.
Niches
Niche web sites are those who specialise in one segment of a much larger generic topic, for example : pets > dogs > dog training. As the niche becomes more specialized, there is less competition for your keywords.
Content
Content is king. Search engines trawl, looking for content. It must be relevant to your topic, contain your chosen keywords, and provide high quality information about your chosen topic.
Traffic
The more hits your site receives, the greater its popularity and importance to search engines. Increasing traffic through a variety of marketing strategies is vital to your site’s success. This is quite apart from increasing traffic to increase sales. Read more on Web Site Marketing and generating Free Non-Search Engine Traffic
Incoming Links
Also known as Backlinks, these are links pointing to your site from other websites. Again, these are part of marketing.
Page Rank (PR)
How Google rates each web page and what you can do to increase it.
Other SEO Strategies
What To Avoid To Stop Your Site Being Penalized
Affordable Search Engine Submission
While the search engines will eventually find your site even if you do not submit it to them, you will get quicker results if you do. However, Google and Yahoo are both very slow to index, and it may take weeks. You can do it yourself, use a program, or submit automatically.
Getting A Higher SEO Rank
After applying all the steps above, you will be ahead of lot of your competition in the SEO rankings. However, you can improve your search engine rank even further.
REGISTER HERE to receive your FREE SEO Tutorial
We respect your privacy and will never share your personal details with anyone.
Registering will automatically add you to our mailing list to receive news, updates and special offers.
More Search Engine Optimization Resources
SEO-Tech
Search engine optimization services to achieve a higher search engine rank.
Search Engine Optimization
Achieve a top ten search engine ranking for keyword phrases that are known to generate sales-minded traffic.
Complete services include: keyword research, web site optimization, search engine submission, link building and more!
Go To > SiteBuildIt Review or > Step 4 Web Site Hosting
We are listed in the SEO Web Directory
|
